Are PPC and SEO the Same?

Originally published at: https://www.jbklutse.com/are-ppc-and-seo-the-same/

Pay Per Click (PPC) and Search Engine Optimisation (SEO) are a part of Search Engine Marketing (SEM) which is considered a tool used in Internet Marketing campaigns. Despite having similar motives, SEO and PPC differentiate from each other in quite a lot of aspects. The key difference between PPC and SEO is the type of…