FinTech marketers invested $3B globally on user acquisition in 2020 according to AppsFlyer

Originally published at: FinTech marketers invested $3B globally on user acquisition in 2020 according to AppsFlyer

AppsFlyer, the global marketing measurement leader, today released its 2021 edition of The State of Finance App Marketing report. The COVID-19 pandemic directly impacted how consumers interact with financial institutions and how the institutions themselves operate. According to the report, Financial Technology (FinTech) apps are in high demand, experiencing a 132% leap globally in downloads…