MultiChoice expands hyperlocal territory

Originally published at: https://www.jbklutse.com/multichoice-expands-hyperlocal-territory/

Pan-African entertainment company MultiChoice has further expanded its hyperlocal offering with the launch of two new TV channels – Maningue Magic and Kwenda Magic – for audiences in Mozambique and Angola respectively. The group’s long-established hyperlocal strategy is a multi-pronged, hybrid approach combining local content acquisition, local production, and the development of local content through…